Video-first front page
Agency Website / Lead Generation
ClicknContent
A video-first agency site rebuilt for conversion, where the price calculator we built generates nearly half of all leads.
52/111
Leads from the price calculator
100%
Lead routing automated
2,600+
Monthly searches targeted
How we got this number
This project was done for a friend, so the math uses what a comparable build costs: about $2,000. The site has generated 111 leads since launch, 52 of them from the price calculator alone. We deliberately don't model close rates or client value here, but the arithmetic is short: a single new client on the agency's entry package covers the entire build in its first month, and every lead the calculator qualifies after that is return.
1 client
Repays the site
About ClicknContent
ClicknContent is a video-first content marketing agency in Aarhus, an external marketing department producing and running video ads on Meta and LinkedIn for their clients.
The Challenge
The old site was built in a no-code tool: heavy video files slowed every page down, the copy wasn't written for search, and leads arrived as unqualified emails with no context about budget or scope.
What We Built
We rebuilt the site in Next.js with keyword-mapped copy for every section, moved all media to a CDN pipeline with lazy loading so video-heavy pages stay fast, and built an interactive price configurator: visitors pick paid or organic video, drag volumes and add-ons, and get a live quote. Every enquiry is validated and lands automatically as a row in their Notion CRM with an instant email notification.
The Results
- 52 of 111 total leads come directly from the price calculator we built. That is nearly half of every enquiry
- Visitors self-qualify on budget and scope before the first call
- Every lead lands in the Notion pipeline automatically. Nothing lives in an inbox
- Video-heavy pages load fast with media served from a CDN, and copy targets terms with 2,600+ monthly searches
The Value, Calculated
Conservative estimates. The assumptions are part of the math.
Return on investment
One new client repays the site
This project was done for a friend, so the math uses what a comparable build costs: about $2,000. The site has generated 111 leads since launch, 52 of them from the price calculator alone. We deliberately don't model close rates or client value here, but the arithmetic is short: a single new client on the agency's entry package covers the entire build in its first month, and every lead the calculator qualifies after that is return.
Before & After
Drag the handle to compare the old site with the one we built.
Want results like this?
Let's talk about what the same kind of system could do for your business.